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Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to

My tips for brands using content in the mix in 2015

Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year.

Greater Insight: Why adding value should not be confined to the margins

Providing true value to clients wins out over lower prices when it comes to competing successfully in the B2B world,

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's

From data scientists to cultural connectors - marketing leaders, meet your new team

Reckitt Benckiser signs nine-figure Facebook partnership

Reckitt Benckiser (RB) and Facebook have agreed a nine-figure, multi-year partnership to strengthen the connection RB brands including Airwick and

Adidas steps up marketing investment to top €2bn and reviews global brand structure

Adidas is to increase its marketing and point-of-sale investments over the next 18 months and has introduced new organisational structures

WPP wins holding company of the year in Cannes for fourth time in a row

Sir Martin Sorrell hailed "brilliant work for clients" as accolades for 47 agencies, including network of the year for Ogilvy

Weve's Nigel Clarkson says: 'Stop, collaborate and listen'

Nigel Clarkson, commercial director of Weve, has channelled the oft overlooked genius of Vanilla Ice ahead of next week's industry

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form